Personal data is any information which relates to an identified or identifiable natural person which should be kept safe and secure. You are an individual and can be identified by putting together a few personal identifiable information and VOILA! you have been identified.
As data becomes one of the most valuable assets, businesses are clambering to get hold of your valuable asset "Your data" to convert it into liquid cash through advertising and marketing. Don't make it easy for them, STOP and THINK before disclosing your vital information at the coffee shop.
Would you give your information for a cup of coffee? Please comment below